Fans are encouraged to celebrate the start of the 2014 season at Heinz Field for the annual Coors Light Kickoff and Rib Festival, which runs August 28 through September 1. Admission is free and the event will feature concerts, national rib vendors, games and much more.

Below is the schedule of events for the weekend:

Event Hours:
Thursday, August 28: (Noon – Midnight)
Friday, August 29: (Noon – Midnight)
Saturday, August 30: (10 a.m. – Midnight)
Sunday, August 31: (Noon – Midnight)
Monday, September 1: (11 a.m. – 8 p.m.)
Schedule of Events:

Thursday

Steelers vs. Carolina Panthers (7:30 p.m., KDKA-TV) (Game ticket required)

Friday

Zach Longoria Project (6 p.m., Gate A)
The Big Bend (7:30 p.m., Gate A)
The Clarks (9 p.m., Gate A)

Saturday

Pitt vs. Delaware (Noon) (Game ticket required)
Tres Lads (3:30 p.m., Gate A)
Key of X (5:30 p.m., Gate A)
Maggie Rose (8:30 p.m., Gate A)

Sunday

Eli Young Band (9:30 p.m., Gate A)

Monday

Gatorade/Steelers 5K Race (9 a.m.)
Steelers Youth Football Clinic Presented by Dick’s Sporting Goods (2 p.m.)
Highway Run (4 p.m., Gate A)
Thomas Rhett (5:30 p.m., Gate A)
For the most up to date information on the Coors Light Kickoff and Rib F